Okay, this is my last post on the subject of Kony 2012. It’s probably time because the movement seems to have lost steam. I think this but then I learn of teens still staging fundraisers for the movement. I see kids with T-shirts. I hear they are still ordering the Action Packages. Please stop.
Here’s why.
At the website for Invisible Children, you can find the organization’s filings with the I.R.S. from past years. The most important is Form 990, a document that is required of all non-profit organizations to state before God and the Revenuers that funds received are truly being used for humanitarian purposes. The site’s forms only go back to 2006 which is significant as this deals with revenue received AFTER Kony was chased out of Uganda, making the film Invisible Children irrelevant.
So, AFTER the entire basis for the story of Invisible Children was gone, the organization took in, year date, $31.9 million. Of that money, some 43% was spent on “program services.” You can go look for yourself to see where the rest went. Sources in Uganda tell me that even the program services money that reached Uganda has not been spent wisely. Altogether, it appears only some 14% of donations are actually turning into humanitarian projects.
The stated purpose of Invisible Children is to provide resources for “education, protection, rehabilitation and livelihood development” in the places Kony has operated. These are good and noble goals. And those who have received benefit are truly grateful.
But here’s the deal: If you paid for a dozen eggs and you only got two, wouldn’t you wonder what happened to the other 10? That’s the question here. All the good-hearted teens who sent their allowance to I.C., all the schools that ran events that raised millions for I.C., for all the Paypal transactions and for all the organizations that bought into this story … including the very savvy Oprah Winfrey Foundation, you’re all suckers taken to the cleaners by some very clever hucksters.
I am passionate about this subject because I know the needs in Uganda. They are great. I also know a dollar goes a long way to solving much of the human misery. If spent well, the money raised by I.C. could have virtually eliminated poverty in northern Uganda. But dollars are hard to find for such purposes. And for I.C. CEO Ben Keesey to openly solicit funds from good-hearted people long after the need he is over– and then launch a sequel appeal in Kony 2012 - and THEN only spend less than half the funds collected on humanitarian need is truly the work of a Madoff-level, world-class con artist.
Can we please tell our teens the truth and get them off the Kony 2012 band wagon? There. I feel better now.

